Mercedes EQC | Beijing

In November 2019, Mercedes-Benz presented the company’s first fully electric vehicle under the new product and technology brand EQ. Rethinking the meaning of energy in the modern age, Sila Sveta created stunning visuals for the presentation in Beijing. The slow-paced metaphorical ‘space saga’ showed the car floating in zero gravity and cruising on the rings of Saturn. Lasers were synchronized with the visuals to make it look like the images on the screen were 3D-printed in real-time. The meditative show invited the audience to think of the global applications of technology and its effect on nature and humanity.